Jada Pinkett Smith remembers well the crossroads she faced during her rough-and-tumble high school years in Baltimore. Smith’s life changed when she got the chance to attend the Baltimore School for the Arts and later earned a scholarship to North Carolina School for the Arts. Had she not discovered her passion for acting, Smith believes her path to adulthood might easily have included a stint in jail or worse. Smith’s memory of that pivotal period drove her to launch the Will and Jada Smith Family Foundation’s Careers in Entertainment program designed to open doors for youths in underserved communities. The foundation has partnered with Discovery Communications’ Say Yes to the Prom initiative to provide scholarships, internships, mentoring services and networking opportunities to students in several major cities across the country.
LOS ANGELES – Discovery Communications and The Will & Jada Smith Family Foundation (WJSFF) announced their joint philanthropic partnership today, aligning the shared vision between both organizations. The partnership is a youth-development program that introduces deserving high school and college students across the country to careers in the media and entertainment industry.
"We are honored and energized to collaborate with the Sundance Institute to cultivate stories and storytellers reflective of the world at large" - Jada Pinkett Smith Nina Simone once said, “It’s an artist’s duty to reflect the times,” and Will Smith and Jada Pinkett Smith want to help new artists engage with the world in creative ways. Sunday, at the 2017 Sundance Film Festival, the Sundance Institute announced a new partnership between its prestigious Screenwriters Intensive and the Will and Jada Smith Family Foundation.
Park City, UT — Sundance Institute and The Will & Jada Smith Family Foundation will collaborate to support diverse independent artists, they announced today at a reception at the 2017 Sundance Film Festival.
Smith, an actress, director, and producer, who is married to two-time Oscar nominee Will Smith, stressed the importance of awards recognition as a benchmark of excellence in the industry. And the annual Oscar race has implications beyond bragging rights for Hollywood insiders.
Actress Jada Pinkett Smith has been a big advocate for advancing the representation of people of color in the film industry.
Hollywood power couple Will and Jada Pinkett-Smith, through their foundation, this week launched their Careers in Entertainment tour in support of President Obama’s My Brother’s Keeper Initiative.